It certainly is, and it's supposed to be a pretty tough winter for much of the US and Canada this year. Many areas have already seen significant snowfall, and that means winter driving conditions. Ice, snow, slush; all those lovely things that make driving difficult and dangerous. For many drivers, that means winter tires are a must.
The problem is; which winter tires are right for you? Do you need dedicated snow tires or will all-seasons do? What about an extra set of wheels? The issues involved are many and complex, and the information out there that can help you make an informed decision is usually fragmented, incomplete or outright contradictory. Where can you go to get all that information in one place?
Right here, my friends, right here. I've been working hard on putting together a complete overview of the decision process you need to determine the right winter setup, as well as specific information and tips on how to go about choosing and fitting winter tires and winter wheels. Although I still have a few articles yet to come, the core of that information is now posted.
So if you're trying to decide what kind of winter setup you need, I recommend starting with What You Need to Know About Winter Tires. This provides the large-scale overview, and links out to various articles on more specific topics like all-season vs. snow tires, alloy vs. steel, why to downsize your wheels for winter, and the importance of tire siping.
Of course, nobody can provide information enough to cover every scenario, climate and winter driving style, so if the articles can't answer your questions, please feel free to post any questions or problems you have in my forum, or tweet your questions to @Wheel_Doctor. I'm happy to help. Remember that when customers say to me, half-apologetically, "I have a stupid question" I always say: "There are no stupid questions, only stupid answers." You provide the questions, and I'll do my best to provide non-stupid answers.